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fashion business management

 Fashion management brings together many professions that need to be understood in such a way as to combine passion and negotiation. From styling to retail, learn about generally overlooked aspects of fashion management.

FASHION MANAGEMENT: THE SPECIFICITIES OF THE SECTOR Mid-

fashion retail management is a path between artistic and promotional decision-making, and fashion management professions are at the crossroads of these two areas. Indeed, companies in the sector would like profiles obsessed with fashion and skills to sell cover lines, brands, etc. Thanks to our Fashion and Luxury Promotion Bachelor, you learn above all to:

fashion marketing and management

Manage customer relationship

Establish a marketing strategy

Succeeded in a business negotiation

Of course, these are just a few examples of lessons, but they all lead to one of the sales professions in fashion and luxury: product manager, buyer, source, or retail space designer.

THE COMMERCIAL PART

For all trades in this field, it is necessary to know the basics of the commercial profession. You must not lose in mind that you have to know how to negotiate to lower the prices of raw materials, know how to also sell your own products, etc. Basics of the commercial profession, it is necessary to have knowledge for example:

PRICE NEGOTIATION WITH SUPPLIERS

This aspect also involves knowing the process of creating a garment so that the salesperson can easily talk to customers about it. Indeed, knowing the characteristics of a product facilitates its sale. The Product Manager must be able to talk about his pieces, mentioning the quality of the fabric, for example, and assess the return on investment.

EXPECTED QUALITIES

To work as a Product Manager or Sourcer, for example, it is essential to know how to speak English. Being bilingual is an undeniable plus since these professionals are required to deal with foreign companies or service providers. It also very often happens that they have to travel to meet fabric suppliers or any other interlocutor.

Other essential points: being passionate about fashion, knowing current trends, knowing how to identify fabrics, etc. By following specialized training in fashion management, our students acquire a dual skill of knowledge of the fashion market and sales techniques. They also know how the international fashion industry works and how a business is organized.